Schaffhausen, 16 January 2017 – For the first time ever, IWC Schaffhausen is offering presales of selected references from the new Da Vinci collection, which the Swiss watch manufacturer will officially unveil to the global public at the Salon International de la Haute Horlogerie (SIHH) trade fair in Geneva in mid-January. Timepieces will be available to order during the trade fair and can be collected in IWC boutiques.
“In the age of the Internet and e-commerce, watch lovers no longer want to wait several months for the new models. So, for the first time ever, we are now offering customers the chance to buy a limited number of selected references from the collection as of the day of their world premiere,” explains Georges Kern, CEO of IWC Schaffhausen. Orders can be placed at IWC.com and collected from an IWC boutique as of late January. Regular sales will commence in April 2017.
Along with others, several references of the Da Vinci Automatic 36 (Ref. 4583) and the Da Vinci Automatic Moon Phase 36 (Ref. 4593) will be available for purchase. This collection shines a spotlight on IWC’s female offering – as evidenced by the smaller case diameters, moving strap horns, diamond-set bezels or leather straps by Santoni in various colours.
Clemens von Walzel
Department Manager Public Relations
Tel. +41 (0) 52 235 79 29